What do you usually do first when considering buying a product or service? Do you study marketing use cases? Do you ask your friends?
One or both of the following are typically true: You’ll probably ask your pals whether they’ve used the good or service and, if so, if they’d suggest it. You’ll likely conduct some internet research as well to see what other people are saying about the product or service in question.
In the past year, 90% of customers utilised the internet to discover a local business; 82% of consumers also viewed online reviews and studied marketing use cases.
This demonstrates that the majority of people look to their friends when making decisions about purchases.
Most consumers are aware that a little internet research might prevent them from having a negative experience and making a poor financial decision.
The case study format helps individuals decide whether a product or service that they are considering is the right fit for them and worth the choice.
If you employ an effective case study format in your marketing efforts you can help show potential customers that they too will be satisfied with your product or service after getting information regarding marketing use cases.
Below we have highlighted how using the case study format can benefit your organization as well as how you can implement case study strategies.
What are Marketing Use Cases?
A case study is basically a thorough account of an issue that a customer was able to address with the help of the business’ knowledge and the calibre of its goods and services.
An effective case study format examines the complete customer experience, from the moment they begin seeking for a solution to their issue until it is resolved.
The storyline utilized in a case study format often begins with a difficulty that the customer and the firm must conquer together, followed by a description of how the issue was handled and the result.
Case Study Importance and Why Use Case Studies
In summary, case studies are a priceless tool for creating evidence that what you’re giving is worthwhile and high-caliber.
To educate your audience and boost conversions, the case study format is a priceless marketing tool.
In comparison to other conventional sales materials, case studies are used by purchasers to make purchase decisions in roughly 78 percent of cases.
Why? because marketing use cases offer reliable evidence of client success.
Case Study Strategies
But how should you utilize the case study format in your own marketing efforts? Here are some ways you can use case studies to benefit your organization and implement into your marketing strategies.
Give Your Sales Staff Case Studies
Your sales staff may find case studies to be useful tools. In fact, client case studies may increase your sales by 185 percent and your deal closing percentage by 70 percent!
Case studies are an effective tool in your toolkit for sales enablement because customer tales give your sales team the confidence to concentrate less on product specifications and more on how and why your product or service delivers value.
During the sales process, use case studies to:
- Establish trustworthiness during the first sales calls and/or demos
- Overcome opposition by placing your offer in perspective using a real-world example
- Assist your sales staff in emphasising the value your product or service offers rather than its specifications.
When Marketing Through Email
The fact that case studies are aimed at a specific market is one of their advantages.
They are therefore excellent candidates for email marketing, especially if your email list is divided up according to industry.
Sending a case study on moving a static website to WordPress by email to contacts who are interested in learning more about website migration, for instance, might aid your lead nurturing effort.
Case studies may also be quite helpful in reviving prospects that have become dormant.
They can offer a fantastic approach to pick up an old conversation with a person who was considering your goods or services.
The Sales Follow-Up Email
It’s a terrific idea to provide a few relevant case studies in that crucial email you send as a follow-up to a sales call in order to market your case studies.
These follow-ups are far too frequently terse “just checking in” communications. Provide some value in the email.
Choose a pertinent case study and modify it for the prospect after your sales call. Tell the potential customer in detail how it relates to their circumstance.
This provides the potential customer with additional details about the service you provide and how it provides solutions unique to their use case.
It’s a fantastic method to encourage ongoing conversation.
In Your Newsletters
A great and economical approach to stay in touch with your audience on a regular basis is through newsletters.
They provide relevant informational updates and brand-related news that your audience should be aware of.
This makes them an excellent spot to connect to your most recent marketing case study, particularly if you have an email list that is segregated by industry.
This will guarantee that your subscribers always receive the most pertinent material and keep them informed of what your business is doing to enhance their interaction with your brand.
Newsletters are also excellent for attracting your customers’ attention and creating a feeling of community.
When customers feel like they are a part of something, they are content and proud.
Include a case study in your newsletter to demonstrate to prospects that you truly look after your clientele. This will help them warm up to you.
To Support the Content of Your Blog
You may share your most recent marketing case study with your audience by writing a blog post about it.
This does not, however, mean that you should just summarise the case study.
It’s more important to demonstrate to your audience that you are aware of their demands. For instance, you might utilise the case study to demonstrate how your business came up with a solution to a current problem.
The secret is to write about the case study in a way that speaks to the requirements of your readership. You might write about a particular obstacle, problem, or difficulty that Company X overcame instead of heading your post “Company X: A Case Study,” and then utilise that company’s case study to demonstrate how the problems were resolved.
It’s crucial to place the issues faced by the consumer and how they were resolved at the forefront of the blog post rather than your organisation, product, or service.
Publish Case Studies on Your Home Page
Give your visitors every opportunity to discover testimonials from satisfied clients. This may be done at the ideal location—your home page.
You may incorporate case studies on your site in a variety of ways. Here are a few illustrations:
- A call-to-action (CTA) to see particular case studies.
- A slide-in CTA that connects to a case study.
- A CTA linking to your case studies webpage.
- Customer quotations and testimonials.
Include a Webpage Dedicated to Publishing Case Studies
Your case studies ought to be housed on a separate website.
Make sure it’s simple for people to discover this page, regardless of what you label it: “Case Studies,” “Success Studies,” or “Examples of Our Work.”
You need to ensure you highlight certain details of each case study on that page. This includes t he initial difficulties, as well as the objectives, method, and outcomes. All of these points need to be obvious for each case.
Publish Caste Studies on Product Pages
After finishing a case study, you’ll have a database of quotes and findings at your disposal. Quotations on product websites are particularly intriguing.
When website users read your product pages, they are in a “consideration” mentality, which means they are actively looking into your items and may even be considering making a purchase.
Strategically placing client testimonials on these pages is a terrific method to move visitors beyond the threshold and deeper into the sales funnel.
nstead of saying things like “We are delighted to be customers of XX, they truly care after us,” these quotations should be factual, data-driven statements like “XX resulted in a 65% growth in blog subscribers in less than 8months.”
Start Using Slide-In CTAs
Pop-ups have a bad image for being inconvenient, but there are methods to use them that won’t upset the people who visit your website.
These CTAs don’t have to be big, obtrusive pop-ups; rather, relevant but understated slide-in CTAs can be quite effective.
Why not, for instance, test out a slide-in CTA on one of your product pages that includes a link to a case study that highlights a client who has had success with the product in question?
Produce Case Study Videos
People are consuming an increasing amount of video material as a result of the continuous improvement of internet services.
Potential customers might prefer to watch a video than reading a long case study.
Making movies of your case studies is a tremendously effective approach to convey your value proposition, if you have the funding.
Use Case Studies When Speaking at or Hosting an Event
Marketing case studies are an effective tool for every situation.
For instance, you might use it to demonstrate how satisfied your customers are with your service. Or you may decide which of the two case studies will serve as the main focus of the entire program.
Later, you may leverage the information and quotations you sent across platforms to raise your conversion and engagement rates.
As a Component of Training Materials
Customer success stories are a useful tool for onboarding and facilitating the training of new staff.
They may aid new team members in developing a knowledge of your company, goods, and services via narrative and data.
Your case studies can also be used to develop internal training materials. For instance, you may produce demos and presentations that emphasise the key components of a certain marketing case study.
The slides should then be added to the internal database of your company so that any team member who needs them in the future can access them.
Marketing use Cases studies are a great way to highlight success stories your customers have had with your brand. And Dotnet Report can help you highlight just this.
Dotnet Report Builder is used by software developers that are dedicated to providing other software developers with a quick, easy, and secure reporting and analytics solution.
Along with a robust reporting engine that generates results that are both aesthetically beautiful and useful, it features a contemporary design that enables users to create reports fast and easily.
You are free to design dashboards and report layouts in any way that would increase the efficacy and efficiency of your company’s operations.
To gain a visual grasp of the data you collect from your various clients, use the simple reports you make using dotnet report.
These reports and analytics can be incorporated into your marketing use cases study format to drive the point of your success with your customers.
Having these solid figures to highlight and success of your customers is a great strategy when creating a case study format.
To find out more, contact our team today!