In the contemporary marketplace, data is a worldwide currency that drives advancement, grows profit margins, and unlocks the power of enterprises across various, diverse industries.

Marketers rely on data as a crucial tool to effectively manage campaigns, allowing them to measure myriad KPIs and keep clients pleased that they see an acceptable ROI level. Having access to this wealth of data and reports on digital marketing is priceless for a marketer. 

But for a client, the insights gleaned from it in clear, compelling, and concise reports on digital marketing make them want to engage. 

We analyzed 7 of the most comprehensive and straightforward marketing reporting solutions that will bring your data to life and keep your clients coming back.

Digital Marketing Reporting Tools By Strategy

digital marketing reporting

No matter your goals, we’ve put together a thorough list of digital marketing reporting tools to help you, including a few free and freemium options for those on a low budget.

This list can be the cornerstone of an effective marketing stack, whether it’s for managing customer connections, attracting leads, reporting on digital marketing, or discovering new marketing opportunities.

digital marketing reporting
  1. Google Analytics

The free website analysis tool from Google is a God-sent to all digital marketers. Google Analytics provides you with insights into every facet of the performance of your website using a wide range of measures. 

Keep track of digital marketing, and customer journeys, evaluate your content’s effectiveness, report on digital marketing, and discover which channels bring in the most visitors.

Google Analytics tools integrate the aggregate data with Google AdWords and Google Data Studio. The combined data makes it possible to examine your marketing data in greater detail. 

This tool will also provide information about the visitors to your website, including who they are, how they found it, how long they were there, and many other details.

  1. Swydo

An online reporting solution called Swydo Reporting Software lets users build PPC, social media, and analytic marketing reports by using pre-built widgets and themes. 

With the bulk of first-party data sources, including LinkedIn, Facebook insights, Google AdWords and Analytics, etc., the platform supports limitless integrations.

Swydo offers several potent reporting tools, including automatic report scheduling and sending, white labeling and cost, KPI, and goal monitoring. It’s designed for small to medium-sized enterprises, digital agencies, and companies with in-house marketing.

As an additional benefit, it has a workflow tool that makes it easier to handle team calendars, project templates, recurring tasks, time tracking, etc. The cost per month ranges from $75 to $360.

  1. SEMrush

Use SEMrush to learn about the Adwords campaigns of competitors. This tool aids in researching and analyzing the advertising efforts of rival companies and gives reports on digital marketing. The user can obtain more insightful information and gain tremendous traffic knowledge thanks to it.

Marketing professionals who wish to increase their search engine traffic and monitor what their competitors do will find SEMrush helpful. It assists in helping you outperform your competitors by offering search results. Additionally, it provides a simpler way to keep tabs on the social media profiles of the competition.

SEMrush is used to monitor competitor companies’ web presence and social media strategies. It gives you the best knowledge to outperform competitors in every area and monitor their activity.

  1. BuzzSumo

It is a social networking site analyzer. After analyzing, the dashboard displays information about the most popular trends.

This feature is a content and social media analysis platform that provides a wealth of information. Furthermore, according to BuzzSumo, other features include sophisticated reports on digital marketing, keyword search processors, content genre filters, hyperlink statistics, and even online affiliate marketing tools.

For the most part, this is a dashboard for assessing the influence your content and appearance on social media have on your target audience in a digital marketing context.

Social media trends based on data from BuzzSumo can help make reports on digital marketing with the help of Dotnet Report Builder

BuzzSumo is utilized to gain insight into older data, such as from the last 15 hours or even a few months ago. Backlink information and search operators are just two of the other options that are offered.

  1. Google Data Studio

A useful reporting platform for everyone, the Google Data Studio tool integrates seamlessly with other Google products (such as AdWords, Analytics, etc.).

Still, non-Google products require third-party integration, often at an additional cost, to work with the Google Marketing Platform’s Google Data Studio. As a more detailed version of Google Analytics, Data Studio allows users to import reports directly from Analytics or Google Sheets.

There is no limit to tracking digital marketing data, the number of report pages, or the number of widgets that may be included in a report, making data visualization simple. This is a strong, free reporting and visualization tool. 

Reports on digital marketing allow users to configure dates and filter data according to client demand, mix blended data on reports, drag and drop scorecards, and access real-time dashboards and white label report smoothly. 

Google Data Studio is a terrific option for smaller marketing businesses and individuals because it is completely free to use.

  1. AgencyAnalytics

An enterprise marketing dashboard and reporting tool, AgencyAnalytics features 30+ integrations with most of the main track of digital marketing and social networking sites, automated reports that can be scheduled on a monthly, weekly, or daily basis, and a high degree of personalization from dashboards to personalized report comments and a variety of widget chart styles.

SEO features for rank tracking reports on digital marketing, site audits, backlink monitoring, competition analysis, agency administration tools that allow the creation of staff accounts and individual staff job allocation, and permission-based client logins are a few other values adds. 

  1. Dash This

There are three dashboard alternatives to choose from with this specialized program, and each one generates a report after it’s set up. Dashboards that measure the performance of certain campaigns over time are available in three different ways: the periodic dashboard, the rolling dashboard, and the campaign dashboard.

Custom widgets can be added by dragging and dropping them into the dashboards or choosing from one of the nine pre-configured widget chart kinds. Data can be imported from CSV files, and reports on digital marketing can be imported into Dash using most of the major data source applications and digital marketing reporting platforms on the market.

Besides, Dash This provides templates for social media and email marketing reports, PPC and E-commerce report, report sharing and automation reports, and email and video capabilities for Dash This reports.

Bonus Contender: Sprout Social

Businesses can use Sprout’s social media management tool to coordinate their content calendars and assets centrally. When your followers are most active, you can publish and schedule content across several platforms, all at the right time.

With Sprout’s social media management tools, you can easily collaborate with coworkers and clients. Smart Inbox gives you an overview of all your social messages so that you may react wisely and in a timely manner to all your inquiries.

With Sprout, you don’t have to guess which of your posts are the most effective or which of your social campaigns are most successful when it comes to improving the performance of your content and tracking your digital marketing efforts.

When used in conjunction with powerful social listening tools, you can discover new trends, hashtags, and ways to connect with potential clients.


digital marketing reporting

Choosing the correct tools is critical if you want to make sense of the data. Using marketing analytics tools for reports on digital marketing is essential. You’ve also seen some of the greatest tools for marketing analytics. 

This article demonstrates how simple it is to utilize these tools, even if you have no prior experience. You need to continue exploring new tools if you want to attain better results.

Digital marketing tools can help you move forward with confidence and have a stronger pulse on what you’re doing in terms of marketing.

Data-driven decision-making is something that DotNet Report has been dealing with for a long time and understands. Our social media analytics tools are designed to help you make better decisions about your social media marketing operations. 

Join our service today, and let us assist you in growing your social media presence.

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