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What are the Best Free and Paid Social Media Analytics Tools?

social media analytics tools

As a business, you know that social media is a powerful tool to reach new customers and grow your brand. But did you know that social media analytics tools are available to help you measure the success of your social media campaigns?

A social media analytics platform is an important part of any online marketing strategy. However, not all businesses have the time or resources to track and analyze all of their social media data. In this blog post, we will compare some of the best free and paid social media analytics tools available. 

We will also discuss the benefits and features of an efficient social media analytics platform. Hopefully, this information will help you choose the right social media analytics platform for your business needs.

All You Need to Know About a Social Media Analytics Platform

social media analytics tools
social media analytics tools

Do you know what a social media analytics platform is all about? Let’s shed some light on the details and benefits of social media analytics tools.

What is a Social Media Analytics Tool?

A social media analytics platform is a system that enables businesses and organizations to gather data from social media channels and analyze it to help inform their marketing strategy. Although there are a variety of social media competitor analytics tools available, they all share the same basic goal: to give users insights into how their social media content is performing and areas that require improvement. 

Many social media analytics platforms also offer features that allow users to track competitor activity, measure brand sentiment, and more. While there are many different social media analytics tools in the market, we will let you know about some of the most popular social media analytics tools in this article.

Businesses Before Social Media Analytics Platforms

Social media analytics tools have become increasingly popular in recent times, as businesses strive to understand the impact of social media on their bottom line. However, it is worth noting that businesses have been using social media for marketing and customer engagement long before these sophisticated tools existed.

In the early days of social media, businesses relied on more basic metrics, such as the number of likes or shares a post received, to gauge its success. While these metrics can still be useful, they don’t provide the depth of insights that social media analytics tools do. 

With the help of these tools, businesses can now track detailed information about their social media campaigns, such as which posts are performing best and which demographics are most engaged. This level of insight was not possible before social media analytics software came into existence, and it has allowed businesses to fine-tune their social media strategies like never before. Consequently, it is safe to say that social media analytics software has revolutionized how businesses use social media.

Why Do You Need a Social Media Analytics Tool?

At its most basic, a social media analytics tool can tell you how much engagement your brand is getting on social media platforms. This is valuable information in and of itself, but the real power of social media analytics lies in its ability to help you benchmark your performance against your competitors. With a social media competitive analysis tool, you can see not only how much engagement you’re getting, but also how that stacks up against your competitors. This can help you to modify your social media strategy to stay ahead of the competition.

In addition, social media analytics can also give you insights into which content is performing best with your audience, allowing you to produce more of the content that sparks audience attention. Ultimately, a social media analytics tool is a powerful tool that can help you to understand your social media visitors and make strategic decisions about your social media marketing. 

As a social media analytics platform,  DotNet Report gathers your social media data and converts it into actionable insights to drive better engagement and increased productivity. DotNet Report offers an embeddable ad hoc reporting tool that can be integrated into a business’s existing system to generate data-driven results. With DotNet Report, you do not need to worry about your social media engagement rate as it enables you to gain quick insights and take corrective action promptly.

What can social media analytics tools help you measure?

One of the most popular social media analytics tools is Socialbakers. It tracks and reports on key metrics such as engagement rate, followers, and impressions for Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest. Not only does this tool give marketers a comprehensive view of their audience’s behavior across different platforms but it also helps them identify trends in their niche. Moreover, its analytical capabilities allow marketers to compare their performance against that of their competitors, allowing them to adjust their strategies accordingly.

The 15 Best Social Media Analytics Tools

social media analytics tools

1. DotNet Report

As social media becomes an increasingly important part of business, it’s crucial to have a tool that can help you measure and analyze your engagement. DotNet Report is one of the best tool for social media analytics. It offers a self-service reporting tool that can be used by employees at every level. With DotNet Report, you can eliminate third-party software and sign up for their embeddable ad hoc reporting tool. This way, you can easily measure your social media engagement and track your progress over time without risking your data security. Our multi-tenant client-based restriction feature limits data access according to user roles to ensure data privacy.


Additionally, DotNet Report offers a variety of features that make it easy to analyze your social media performance.

  1. Interactive dashboards
  2. Customizable charts and graphs
  3. Open source front end
  4. 24-hour customer service response time
  5. Drill down reports
  6. Report scheduler
  7. Filters

With all of these features considered, it’s clear that DotNet Report is the best social media analytics competitive analysis tool in the market. 


Are you worried about the affordability of DotNet Report’s pricing plans? We offer four packages that meet our user requirements at affordable pricing.

  • Open (free trial version)
  • Premium ($85/month)
  • Premium+ ($165/month)
  • Enterprise ($635/month)

Choose whatever pricing plan aligns with your business needs and budget. Sign up for a free trial version to gain an insight into our all-in-one solutions.

2. HootSuite

Hootsuite is a social media analytics software that enables businesses to keep track of their social media presence and performance. The software provides detailed insights into social media activity, including competitor analysis and engagement metrics. 


Hootsuite social media analytics software offers a very competitive pricing plan. 

  • Professional ($49/month)
  • Team ($129/month)
  • Business ($739/month)
  • Custom (Request a demo)

All these features and flexible pricing plans make it an excellent choice for businesses that want to stay on top of their social media game. Also, do not forget to avail the 30-day free trial version with all these exciting features.

3. Zoho

Zoho is a social media competitive analysis tool that can help businesses effectively track and manage their social media presence. The software provides businesses with detailed insights into their social media performance, including engagement rates, reach, and impressions. It also allows businesses to track competitor performance and benchmark their progress. In addition, the software includes detailed reporting features that make it easy to identify areas of improvement. 

Pricing Plans

The pricing plans for Zoho social media analytics software are very affordable, making it a great option for businesses of all sizes.

  1. Standard ($10)
  2. Professional ($30) 
  3. Premium ($40)

Take your 15-day free trial version of the software before making the purchase decision.

4. Keyhole

As a business owner, it’s important to know what people are saying about your brand online. Social media is a great way to stay connected with your customers and get feedback about your products or services. However, managing all of your social media accounts can be time-consuming and overwhelming. That’s where Keyhole comes in. Keyhole is a social media analytics software that helps you track your brand mentions, analyze sentiment, and measure your social media ROI. 


Keyhole’s features include real-time tracking, detailed insights, and custom reports. With Keyhole, you can see how your brand is performing on social media and make necessary changes to improve your online reputation. 


  1. Standard ($99/month)
  2. Team ($199/month)
  3. Enterprise (custom pricing)

Keyhole offers a free trial so you can try out the software before committing to a paid plan. 

If you’re looking for a way to better manage your social media presence, Keyhole is worth checking out.

5. Instagram Insights

In the business realm, it’s important to understand how your social media presence stacks up against your competitors. After all, your competitors are likely doing the same things you are to reach and engage their target audiences. Fortunately, there are free social media competitor analysis tools available that can help you get an idea of where you stand. One of these tools is Instagram Insights.

Instagram insights is one of the best free social media competitor analysis tools that provide users with detailed information about their Instagram accounts. This information includes things like following and unfollow counts, post engagement, reach, and more. It also provides users with information about their competitors’ Instagram accounts. This information can be very valuable in helping businesses to understand what they’re doing right and what they could be doing better. Additionally, it can help businesses to find new growth opportunities.

To get started with Instagram insights, simply create an account and then connect it to the Instagram accounts of your competitors. Once you’ve done this, you’ll be able to see all sorts of detailed information about each account.

6. Sendible 

Sendible is an outstanding social media management tool that allows businesses to effectively monitor, listen, and report their respective presence across all digital channels. The insights provided from the platform are ready-to-use information that can show post content engagement, mentions of a specific entity (allowing for quick response times), as well as provide accurate profiles of one’s respective following. These useful analytics will then allow business owners to track how their brand is being perceived across web and social mediums, while also giving them ample opportunities to improve or develop strategies around their common objectives.

Furthermore, other notable features include - creating presentation-quality reports with a simple drag-and-drop builder and having the ability to measure response times on multiple platforms and track team performance in terms of responsiveness. These features are incredibly helpful when it comes to gauging customer satisfaction and pinpointing areas within the customer service process where there may be weaknesses. With Sendible, businesses have access to endless possibilities surrounding improving their audience reach and turnover rates through its advanced analysis capabilities.

7. Sprout Social

Sprout Social is a comprehensive social media management and monitoring platform that provides superior solutions at an enterprise level. It enables users to keep track of their social media campaigns on multiple networks, allowing for a more informed approach to marketing. Sprout Social also provides excellent social listening capabilities. This means you can gain valuable insights from analyzing conversations online related to topics, keywords, and hashtags associated with your brand. With its visual reports and intuitive dashboards, you can easily monitor the performance of your content across different platforms.

The tool is really powerful, offering features such as analyzing the efficiency of paid campaigns on various social networks, as well as providing group reports for all of your profiles in one place for added convenience. It even goes beyond merely tracking campaign performance by allowing users to identify trends that could lead to improved engagement strategies in the future. Sprout Social helps brands stay ahead in the digital age–making it one of the best tools out there for serious digital marketers who want real-time data on their campaigns so they can make decisions quickly and confidently.

8. Rival IQ

Rival IQ is an incredibly powerful tool for businesses looking to gain insights into their digital marketing efforts – and the performance of their competitors. It can track several different companies and compare their performance across social media platforms, SEO, and more. Not only can users keep a close eye on what’s happening in their competitive landscape, but Rival IQ also features historical data over the past 24 months. This allows you to look back and see how strategies have changed over time for insight into longer-term trends.

The platform has some extremely useful features to help your company outpace the competition. For instance, Rival IQ allows you to compare your own profiles with others in your industry in terms of social metrics, hashtags, and quality content. Additionally, it integrates with Google Analytics to truly understand how customers interact with your brand on all channels and get a full picture of its journey. All this data gives you a comprehensive look at what works for each competitor – so there’s no guesswork – allowing you to modify your strategy accordingly. In short, Rival IQ offers unparalleled accuracy and insights that will propel any business’s digital marketing campaign forward swiftly.

9. Emplifi

Emplifi is an invaluable tool for any business looking to set themselves apart from the competition. With powerful analytics tools designed to track multiple profiles, key performance indicators, competitive intelligence and generate automatic reports, it provides a comprehensive view of how your marketing efforts are stacking up against the competition. Not only that, but it also provides useful content publishing and optimization tools to ensure you make the most out of any given campaign.

One of the coolest features offered by Emplifi is its ability to analyze user sentiment toward your campaigns by tracking their reactions and interactions with your profile. This ensures that you are always in tune with what your customers think about your brand and can adjust campaigns accordingly. Additionally, you can leverage predictive analysis to better determine whether or not boosting posts through Facebook is something that would yield desirable results for your business. Finally, leveraging Instagram and Facebook analytics helps you identify areas that require improvement at a glance by being able to compare your own performance against competitors over the past 90 days period. Suffice it to say, Emplifi carries a multitude of incredible uses for any business looking to up its game in digital advertising.

10. Iconosquare

Iconosquare is an innovative software solution designed to help streamline tracking, growing, and reporting on your Facebook and Instagram accounts. It’s a powerful all-in-one analytics platform for agencies managing multiple brands from a single dashboard. Iconosquare makes it easy to simulate reports that can be sent directly to clients, monitor competitors’ performance in real-time with robust benchmarking features, and explore trends across visually engaging graphs with actionable insights.

The platform also offers unique features such as photo tagging on your brand or company name, and keeping track of engagements from activities like likes, comments, and shares on competitors’ profiles. These extra benefits save time and make it much easier to outpace their competitors in the marketplace. In addition, Iconosquare provides advice based on expert recommendations from industry professionals to help you stay ahead of the game. Overall, Iconosquare is an extremely valuable tool for improving your social media strategy and getting the most out of your campaigns.

11. Tailwind

Tailwind is an innovative Pinterest and Instagram marketing solution that helps businesses promote their products and services most effectively. It allows users to easily schedule content, monitor conversations, and analyze performance. With its powerful analytics, it provides valuable insights into Pinterest and Instagram traffic such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. On Instagram specifically, users can gain useful metrics such as followers, posts, comments, hashtags used in posts or comments, likes received, etc.

The platform also offers three cool features that make it stand out from its competition. Its new Hashtag Finder feature helps identify the best hashtags to include in posts so that they reach as large an audience as possible. The browser extension allows users to quickly and easily create multiple posts from any website they are surfing at any given time. Finally, its A/B testing functionality lets users pick two versions of images and let Tailwind decide which one should be more effective for their business goals.

12. Cyfe

Cyfe is an indispensable tool for digital marketers. It offers 50 integrations and widgets for tracking user engagement on social media, from impressions to clicks to check-ins. You can also connect dozens of other marketing tools, like email, SEO, and analytics accounts — all from one place.

The most impressive part about Cyfe is its highly customizable dashboard perfect for seeing real-time performance metrics, insights, and trends at a glance. There’s no need to jump between multiple platforms or use cumbersome reports when trying to decide what action should be taken next. Plus, you can set up automatic alerts via emails and SMS messages that notify you when certain thresholds have been exceeded or broken. It’s the ultimate flexible data analytics solution that takes the guesswork out of digital marketing success!

13. Followerwonk

Followerwonk is a great tool for anyone looking to increase their engagement on Twitter. It lets you know which of your followers are active and when the best time would be to post. You can search for any user’s account and get valuable insight into who their followers are, what type of content they engage with, how often they post, and various other analytics that help you better understand how your page does compare to others.

You can also use Followerwonk to better target your audience by performing segmented searches using filters like follower count, geography, activity, social authority, influence, and even language. All this data helps you identify influencers in the space, compare yourself to competitors’ accounts, and generally maximize the reach of your profile or brand. Followerwonk gives you absolute control over what it means to grow your Twitter presence!

14. SparkToro

SparkToro is a powerful audience intelligence tool that founders Rand Fishkin has created to help users identify the sites and publications that appeal to their target audience. It will eventually be a search engine devoted to producing these results, but currently, it exists in the form of several nifty tools that evaluate Twitter accounts and followers. Among the features provided by SparkToro is the ability to audit a Twitter handle’s followers and figure out how many are inauthentic or automated profiles. Additionally, marketers can view specific topics being discussed on Twitter by one’s followers as well as gain an objective analysis of their brand authority and influence on the social media platform. SparkToro stands apart from other similar products by offering insights into various conversations taking place on social media which helps its users make better decisions when creating their content strategies. With its combination of features, SparkToro provides businesses with valuable information to build comprehensive insights about their audiences.

15. Audiense

Audiense is a powerful analysis tool that enables users to gain deep insights into the profile and activities of Twitter audiences. Using machine learning on social data such as affinities and demographics, users can gauge and understand detailed information on their followers’, peers’, or competitors’ location, language, interests, and influence. As a result users can engage these audiences directly at scale with better accuracy.

Audiense equips its users with 3 really cool features; one such feature is creating your own chatbot which allows you to interact with your customers via direct messages on Twitter. This chatbot helps eliminate the need for manual intervention while interacting with customers as all interactions are automated and customizable depending on the user’s exact requirements. Additionally, Audiense analyses the Twitter accounts of key influencers in your industry so you can get an idea of how they are engaging their audiences which comes in handy when formulating strategies for product launches.


DotNet Report has been working with social media analytics for quite some time and knows the importance of data-driven decision-making. That’s why we offer a suite of social media analytics tools to help you make informed decisions about your social media marketing campaigns. Sign up for our services today and let us help you take your social media presence to the next level. 

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Companies and Software Developers across many industries, from Banking to Oil & Gas, to Software Consultants and especially SaaS providers, rely on dotnet Report for their Reporting needs every day. Both internal and external stakeholders for these companies create Reports and Dashboards using our reporting engine to get meaningful and actionable insights to their data. Contact us today to see how you can get an edge over the competition with our modern Report Building Software.

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