social media analytics tools

As a business, you know that social media is a powerful tool to reach new customers and grow your brand. But did you know that social media analytics tools are available to help you measure the success of your social media campaigns?

A social media analytics platform is an important part of any online marketing strategy. However, not all businesses have the time or resources to track and analyze all of their social media data. In this blog post, we will compare some of the best free and paid social media analytics tools available. 

We will also discuss the benefits and features of an efficient social media analytics platform. Hopefully, this information will help you choose the right social media analytics platform for your business needs.

All You Need to Know About a Social Media Analytics Platform

social media analytics tools
social media analytics tools

Do you know what a social media analytics platform is all about? Let’s shed some light on the details and benefits of social media analytics tools.

What is a Social Media Analytics Tool?

A social media analytics platform is a system that enables businesses and organizations to gather data from social media channels and analyze it to help inform their marketing strategy. Although there are a variety of social media analytics tools available, they all share the same basic goal: to give users insights into how their social media content is performing and areas that require improvement. 

Many social media analytics platforms also offer features that allow users to track competitor activity, measure brand sentiment, and more. While there are many different social media analytics tools in the market, we will let you know about some of the most popular social media analytics tools in this article.

Businesses Before Social Media Analytics Platforms

Social media analytics tools have become increasingly popular in recent times, as businesses strive to understand the impact of social media on their bottom line. However, it is worth noting that businesses have been using social media for marketing and customer engagement long before these sophisticated tools existed.

In the early days of social media, businesses relied on more basic metrics, such as the number of likes or shares a post received, to gauge its success. While these metrics can still be useful, they don’t provide the depth of insights that social media analytics tools do. 

With the help of these tools, businesses can now track detailed information about their social media campaigns, such as which posts are performing best and which demographics are most engaged. This level of insight was not possible before social media analytics software came into existence, and it has allowed businesses to fine-tune their social media strategies like never before. Consequently, it is safe to say that social media analytics software has revolutionized how businesses use social media.

Why Do You Need a Social Media Analytics Tool?

At its most basic, a social media analytics tool can tell you how much engagement your brand is getting on social media platforms. This is valuable information in and of itself, but the real power of social media analytics lies in its ability to help you benchmark your performance against your competitors. With a social media competitive analysis tool, you can see not only how much engagement you’re getting, but also how that stacks up against your competitors. This can help you to modify your social media strategy to stay ahead of the competition.

In addition, social media analytics can also give you insights into which content is performing best with your audience, allowing you to produce more of the content that sparks audience attention. Ultimately, a social media analytics tool is a powerful tool that can help you to understand your social media visitors and make strategic decisions about your social media marketing. 

As a social media analytics platform,  DotNet Report gathers your social media data and converts it into actionable insights to drive better engagement and increased productivity. DotNet Report offers an embeddable ad hoc reporting tool that can be integrated into a business’s existing system to generate data-driven results. With DotNet Report, you do not need to worry about your social media engagement rate as it enables you to gain quick insights and take corrective action promptly.

The Best and Free Social Media Analytics Platforms

social media analytics tools

1. DotNet Report

As social media becomes an increasingly important part of business, it’s crucial to have a tool that can help you measure and analyze your engagement. DotNet Report is one of the best social media analytics platforms available. It offers a self-service reporting tool that can be used by employees at every level. With DotNet Report, you can eliminate third-party software and sign up for their embeddable ad hoc reporting tool. This way, you can easily measure your social media engagement and track your progress over time without risking your data security. Our multi-tenant client-based restriction feature limits data access according to user roles to ensure data privacy.


Additionally, DotNet Report offers a variety of features that make it easy to analyze your social media performance.

  1. Interactive dashboards
  2. Customizable charts and graphs
  3. Open source front end
  4. 24-hour customer service response time
  5. Drill down reports
  6. Report scheduler
  7. Filters

With all of these features considered, it’s clear that DotNet Report is the best social media analytics competitive analysis tool in the market. 


Are you worried about the affordability of DotNet Report’s pricing plans? We offer four packages that meet our user requirements at affordable pricing.

  • Open (free trial version)
  • Premium ($85/month)
  • Premium+ ($165/month)
  • Enterprise ($635/month)

Choose whatever pricing plan aligns with your business needs and budget. Sign up for a free trial version to gain an insight into our all-in-one solutions.

2. HootSuite

Hootsuite is a social media analytics software that enables businesses to keep track of their social media presence and performance. The software provides detailed insights into social media activity, including competitor analysis and engagement metrics. 


Hootsuite social media analytics software offers a very competitive pricing plan. 

  • Professional ($49/month)
  • Team ($129/month)
  • Business ($739/month)
  • Custom (Request a demo)

All these features and flexible pricing plans make it an excellent choice for businesses that want to stay on top of their social media game. Also, do not forget to avail the 30-day free trial version with all these exciting features.

3. Zoho

Zoho is a social media competitive analysis tool that can help businesses effectively track and manage their social media presence. The software provides businesses with detailed insights into their social media performance, including engagement rates, reach, and impressions. It also allows businesses to track competitor performance and benchmark their progress. In addition, the software includes detailed reporting features that make it easy to identify areas of improvement. 

Pricing Plans

The pricing plans for Zoho social media analytics software are very affordable, making it a great option for businesses of all sizes.

  1. Standard ($10)
  2. Professional ($30) 
  3. Premium ($40)

Take your 15-day free trial version of the software before making the purchase decision.

4. Keyhole

As a business owner, it’s important to know what people are saying about your brand online. Social media is a great way to stay connected with your customers and get feedback about your products or services. However, managing all of your social media accounts can be time-consuming and overwhelming. That’s where Keyhole comes in. Keyhole is a social media analytics software that helps you track your brand mentions, analyze sentiment, and measure your social media ROI. 


Keyhole’s features include real-time tracking, detailed insights, and custom reports. With Keyhole, you can see how your brand is performing on social media and make necessary changes to improve your online reputation. 


  1. Standard ($99/month)
  2. Team ($199/month)
  3. Enterprise (custom pricing)

Keyhole offers a free trial so you can try out the software before committing to a paid plan. 

If you’re looking for a way to better manage your social media presence, Keyhole is worth checking out.

5. Instagram Insights

In the business realm, it’s important to understand how your social media presence stacks up against your competitors. After all, your competitors are likely doing the same things you are to reach and engage their target audiences. Fortunately, there are free social media competitor analysis tools available that can help you get an idea of where you stand. One of these tools is Instagram Insights.

Instagram insights is one of the best free social media competitor analysis tools that provide users with detailed information about their Instagram accounts. This information includes things like following and unfollow counts, post engagement, reach, and more. It also provides users with information about their competitors’ Instagram accounts. This information can be very valuable in helping businesses to understand what they’re doing right and what they could be doing better. Additionally, it can help businesses to find new growth opportunities.

To get started with Instagram insights, simply create an account and then connect it to the Instagram accounts of your competitors. Once you’ve done this, you’ll be able to see all sorts of detailed information about each account.


DotNet Report has been working with social media analytics for quite some time and knows the importance of data-driven decision-making. That’s why we offer a suite of social media analytics tools to help you make informed decisions about your social media marketing campaigns. Sign up for our services today and let us help you take your social media presence to the next level. 

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