Top Social Media Trackers For Marketers in 2024

A Social Media Tracker refers to a tool or platform used to monitor, analyze, and report on social media activities, including user engagement, content performance, and audience insights across various social media platforms.

Several social media tracker tools are available, each with its own set of features. Some of the more popular social media trackers include;

1. BuzzSumo

BuzzSumo is social media analytics and content inspiration and curation tool for marketers. It searches the web for material based on search queries, documenting its effectiveness in terms of social engagement, evergreen score, and backlinks.

It is easy to use, provides detailed insights into social media engagement, and can filter content by date and type. But its downside is that it only tracks social media engagement on Facebook, Twitter, and LinkedIn.

2. Hootsuite Insights

Hootsuite Insights allows you to monitor conversations about your brand and overall public opinion by tracking various web platforms, such as social media, news, and blogs.

Hootsuite Insights is a social listening function that lets you track conversations about your brand and the whole public perception. It can track different web platforms, such as social media, news, and blogs for mentions of your brand. It tracks social media engagement across all platforms and provides detailed insights and customized reports. But it can be costly and requires social media platform login credentials. Also, its free plan is minimal and can be challenging to use at first.

Sprout Social offers a wide range of social media listening and analytics, social management, customer care, and advocacy services to more than 25,000 businesses and organizations worldwide. Sprout’s unified platform links the power of social throughout every aspect of a company and allows for the extraction of valuable data and insights by social leaders at all levels.

It tracks social media engagement across all platforms and provides detailed insights and customized reports. But its downside is that it can be costly and may require social media platform login credentials.

4. Keyhole

Keyhole provides an all-inclusive service to help marketers with their social media needs and goals. Not only does Keyhole measure the impact of a marketer’s social media, but it also allows them to report on what they’re doing well and how they can improve.

This is done through influencer tracking, social listening, and social media analytics products, which work together to create the best strategy for each marketing case. It provides real-time social media tracking and tracks social media engagement across all platforms. But this too can be costly and require social media platform login credentials.

5. Talkwalker

Talkwalker is a social media tracker tool that tracks and analyzes global online reputation and sentiment for brands through listening to online, social, print, TV, and radio channels. The tool generates actionable insights and competitive metrics. It offers a 14-day free trial, tracks social media analytics in real-time, offers a wide range of integrations, and provides detailed insights and customized reports. But just like other tools in this category, it can be costly and may require social media platform login credentials.

What Are Media Campaign Analytics?

Media Campaign Analytics refers to the process of collecting and analyzing data from marketing campaigns to measure effectiveness, track performance metrics, and optimize strategies based on audience engagement, conversions, and other relevant indicators.

Benefits of Social Media Tracking for Marketers:

1. Data-Driven Decision Making:

Social media tracking provides real-time data that helps marketers understand which content and strategies are working, enabling them to make informed decisions and optimize their campaigns for better results.

2. Audience Insights:

It helps marketers gain a deeper understanding of their audience, including demographics, preferences, behavior, and engagement patterns. This allows for better targeting and content personalization.

3. Performance Measurement:

By tracking metrics like engagement, reach, clicks, and conversions, marketers can measure the effectiveness of their social media efforts and assess whether their objectives are being met.

4. Competitor Analysis:

Social media tracking tools can be used to monitor competitors’ performance, providing valuable insights into their strategies, strengths, and weaknesses, helping businesses to stay competitive.

5. Reputation Management:

Tracking social media mentions and sentiment allows marketers to monitor brand reputation, address customer concerns promptly, and manage crises before they escalate.

6. ROI Tracking:

It helps marketers calculate the return on investment (ROI) of their social media campaigns by comparing the outcomes (e.g., leads, sales) to the costs involved.

Drawbacks of Social Media Tracking for Marketers:

1. Data Overload:

With vast amounts of data available, marketers may feel overwhelmed by the volume of information, making it challenging to identify key insights without the proper tools and expertise.

2. Time-Consuming:

Social media tracking can be labor-intensive, especially when monitoring multiple platforms and campaigns. Constant monitoring and analysis require significant time and effort.

3. Privacy Concerns:

Gathering data from users on social media can raise privacy concerns. If not done ethically or in compliance with regulations like GDPR, it may result in backlash or legal issues.

4. Misleading Metrics:

Focusing too much on vanity metrics (e.g., likes and followers) may lead marketers to make misguided decisions. It’s important to focus on meaningful metrics that align with business goals, such as engagement and conversions.

5. Cost of Tools:

Many advanced social media tracking tools can be expensive, particularly for small businesses or startups with limited budgets. Investing in the wrong tool can also lead to wasted resources.

6. Constant Algorithm Changes:

Social media platforms frequently change their algorithms, which can affect the accuracy of tracking and reporting, making it challenging for marketers to maintain consistent performance data over time.

Reach:

The number of people who see your content. This KPI helps marketers assess how wide their content is being distributed across their target audience.

Engagement:

The number of people who interact with your content. This includes likes, comments, shares, and other forms of engagement that show user involvement and interest.

Conversion Rate:

The percentage of people who take the desired action, such as making a purchase or signing up for a newsletter. This KPI is critical for understanding how well social media efforts are turning prospects into customers.

Leads Generated:

The number of people who become leads through social media efforts. Tracking leads helps marketers understand how well their content and outreach efforts are driving interest in their products or services.

Sales Made:

The number of sales that are made as a direct result of social media. This KPI tracks the direct revenue generated from social media activities.

Web Traffic:

The amount of traffic driven to a website from social media platforms. This helps marketers understand how effective their social media presence is in generating interest in their website or landing pages.

The five types of social media models are:

-One-way communication: This is when a brand sends out messages without any interaction from the audience.

-Two-way communication: This is when a brand sends out messages, and the audience is able to respond.

-Three-way communication: This is when a brand sends out messages, the audience is able to respond, and the brand then responds back to the audience.

-Four-way communication: This is when a brand sends out messages, the audience can respond, the brand responds to the audience, and then the audience can respond again.

-Five-way communication: This is when a brand sends out messages, the audience is able to respond, the brand responds back to the audience, the audience is able to respond again, and then the brand responds back to the audience a second time.

Social Media ROI refers to the return on investment from social media activities, calculated by comparing the revenue or value gained from social media efforts to the costs invested in creating and promoting content.

There are many different ways to increase social media ROI, such as creating targeted content, using social media advertising, and building relationships with influencers.

There are various different ways to gauge the effectiveness of social media, such as social media tracking, web analytics, surveys, and focus groups.

The best social media platform for businesses will depend on the specific goals and objectives of the company. Some of the popular social media platforms include Facebook, Twitter, LinkedIn, and Instagram.

Types Of Social Media Used These Days

Following are the types of social media types used on social media platforms. These tracker tools use specialized techniques to read customers’ interactions on these media types to track their activity and eventually deduce insights for marketers.

Photo Sharing
Video Sharing
Interactive Media
Blogging/Community Building

Social Networking Sites: Websites where users can create profiles, connect with friends and followers, and share content. Examples: Facebook, Twitter, LinkedIn, Google+, Pinterest

Microblogging Sites: Sites allow users to share short updates or thoughts in text, audio, or video format. Examples: Twitter, Tumblr

Content Sharing Sites: Sites that allow users to share photos, videos, and other types of content. Examples: YouTube, Instagram, Snapchat

Forum Sites: Sites allow users to participate in discussion boards or forums on various topics. Examples: Reddit, Quora

Social media marketing uses social media platforms to promote and sell products or services. Social media marketing can increase brand awareness, generate leads, and build customer relationships.

Here are five ways to measure your business’s social media profile to help you with your digital strategy moving forward.

1. Check social media platform insights

2. Use social media listening tools

3. Analyze your website traffic

4. Examine engagement rate

5. Look at leads and customers acquired from social media

6. Set up Google Alerts

7. Use social media monitoring tools like Hootsuite Insights or Brand

What Is UGC And What Is Its Significance?

UGC, or user-generated content, is any content created by someone other than the brand. This includes social media posts, product reviews, and testimonials.

UGC is important because it helps to build trust and credibility with potential customers. It also lets you get customers’ feedback about your products or services.

To encourage UGC, you can run social media contests, offer discounts for product reviews, or create a hashtag campaign.

This is a difficult question to answer because it depends on several factors, such as the social media platform, the industry, and the company’s specific goals.

Generally, a social media follower is worth more than a one-time customer. This is because they can potentially become a repeat customer and can also help promote your brand to their friends and followers.

To calculate the value of a social media follower, you need to consider the lifetime value of a customer, the number of new customers they can help you to acquire, and the amount of exposure they can give your brand.

Social listening is monitoring the social media platforms for mentions of your brand, competitors, or industry. It can be done manually or with the help of social media tracker tools.

Social listening can help you to understand what people are saying about your brand, identify potential customers and track the success of your social media campaigns.

To start with social listening, you can set up Google Alerts or use a social media monitoring tool like Hootsuite Insights or Brandwatch.

There are several different ways to measure social media success. Some key metrics include engagement rate, reach, impressions, website traffic, and leads or customers acquired.

To get started, you can check the insights for each social media platform you’re using. You can also use social media listening tools to track mentions of your brand, and social media monitoring tools to track your competitors.

Another way to measure social media success is to analyze your website traffic. This can help you to see how much traffic is coming from social media, and what kinds of leads or customers you’re acquiring from social media.

You can measure Your Brand Reach from the following metrics as well;

Organic Reach – It is the number of people who saw your material in their newsfeed because they follow you.
Viral Reach – The number of individuals who saw your material as a result of sharing, recommended posts, or hashtag mentions.
Paid Reach – It is the number of people who view your sponsored content.

Some social media marketing best practices include the following:

-Create a social media calendar

-Post regularly and at consistent times

-Mix up your content

-Use social media analytics

-Engage with your audience

-Run social media contests

– Collaborate with influencers

Following these social media marketing best practices can set you up for success in 2024.

Short-Form Video Dominance:
Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to grow in popularity, with brands focusing on creating engaging, short-form videos to capture attention quickly and boost engagement.

Social Commerce Expansion:
Social media platforms are increasingly integrating shopping features, allowing users to discover, browse, and purchase products directly within the apps. This trend is set to expand, making social commerce a major revenue driver.

AI-Generated Content and Personalization:
AI tools are playing a bigger role in generating personalized content for users. Marketers are leveraging AI to automate customer interactions, recommend personalized content, and improve overall engagement based on user behavior.

Rise of Niche Communities:
Rather than focusing solely on large-scale social networks, brands are targeting smaller, niche communities on platforms like Discord and Reddit to foster deeper connections and cater to specific interests.

Influencer Partnerships and User-Generated Content:
Influencer marketing will remain significant, but there is a shift towards collaborating with micro-influencers for more authentic connections. Brands are also encouraging user-generated content to build trust and community around their products.

Sustainability and Social Responsibility:
Consumers are increasingly concerned about sustainability and corporate social responsibility. Brands are expected to use social media to showcase their efforts in ethical practices, environmental initiatives, and social causes to resonate with conscious consumers.

AR/VR Integration:
Augmented reality (AR) and virtual reality (VR) features are becoming more integrated into social platforms. From AR filters to virtual try-ons, brands will use these technologies to create immersive and interactive user experiences.

Social Media Customer Service:
With users turning to social media for customer service, businesses are investing in chatbots, AI-driven responses, and dedicated customer support teams to enhance the customer experience and address issues promptly.

Increased Focus on Privacy and Data Security:
With growing concerns over data privacy, platforms and brands will need to prioritize transparent data usage and invest in secure, compliant practices to maintain user trust.

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The 5 Best Social Media Trackers for Marketers in 2024

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